![]() ![]() They leverage it to build detailed consumer profiles, which they sell to other businesses. This begs the question, what do data brokers do with all this information ? They compile massive databases filled with public and private data, covering everything from your online shopping habits to your voting history. ![]() The scope of their operation might surprise you. Īccording to a CBSNews article, data brokers like Axicom have more than 1500 data points on over 200 million Americans.īut what are data brokers ? Simply put, they are companies that collect, analyze, and sell information about consumers. In our increasingly digital world, data brokers operate behind the scenes, dealing with a commodity you might not realize is up for grabs: your personal information.Ĩ in 10 consumers say they are concerned about data privacy, and 69% of adults in the US admit they make trade-offs on certain aspects of online safety in return for greater convenience according to NortonLifeLock’s 2022 report.
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